Portable Portland was created based on the observation of the city’s name, Portland. Taking apart the brand name, port, able, and land, these three words explain the brand identity: It is a “port”albe photobook featuring ”able” moment of the “land”.
The logo geometry represents this mission of the brand. The square shape to frame the moment, not limited to recording, but to give a wave to people delivering the most Portland-like moment, so the wavy line represents possibility. The logo is used for illustrating the brand identity: It can be a container to frame the photo, a motion elements or a title holder.
The tone of voice of the brand is As Raw As Possible, Essential, and Easy to Access.
Illustrator
Photoshop
After Effect
